The Daily Company's new product was a lipstick, boasting a vibrant line of sixteen colors. Beyond capturing product shots, their tasks extended to photographing models and creating promotional videos.

At the start of the commercial shooting, they meticulously developed the shooting plans, including announcing and releasing the videos. To progress work efficiently, they made divisions of the video and summarized it into a document, which they submitted to Galen, the director of product advertising.

Everyone's plan had some highlights. Examining the proposals, Galen, drawing upon his experience, selected one plan that stood out to him.

Sabrina and her counterparts only took a few photos of the essence as a backup.

The video was different from the photos. It needed to combine a compelling narrative with the product's style that resonated with the customers. This approach ensured it played the role of effective advertising.