Why? The cast had only just been finalized, leaving no time for a proper photo-shoot.

Regardless, it was disappointing news for actors who were oblivious to the final decisions.

The TV series, Cloudwater Town, was to be directed by renowned director, Bryson Chains, with a script and production team that were among the industry's best.

The roles in this series were coveted by many actors and, with the roles now confirmed, it brought a sense of relief.

Many internet users recognized this announcement as a diversionary tactic.