We have to create this rumor. That way, you can get more publicity. Besides, the company is planning to focus its resources on promoting Tyler. We would be waiting for failure if we sat still and did nothing."

“But we will never be a couple. We are enemies!" Cole cried. His beautiful face flushed with anger, and his green eyes widened.

"There are no forever enemies in the entertainment industry. The one thing that matters is self-interest. Cole, 1 know you hate Tyler very much. Maybe you can treat him like a stepping stone to success? Look past your hatred and use him to move on and progress. After his popularity dies down and he becomes useless, we can make things clear to the public."

Donna was so reasonable that Cole was slowly persuaded.

“But the thought of us being together disgusts me. After all, am a real man!" Cole complained in frustration. However, his heart softened when he heard Donna's words, and his arrogance and willfulness gradually subsided.

Donna had no children, so she always treated Cole like her own. Hearing the frustration in his voice, she felt sorry for him and coaxed him patiently, "Cole, hang in there for a while. We don't need to announce that you are a couple. I will arrange an interview for you two in the upcoming publicity event. Be sure to seize the opportunity to make some misleading interactions then. Let the audience pick up those subtleties and draw their own picture of your imaginary relationship with Tyler. I will also arrange for some online users to bring up the discussion. Don't worry. Even if it doesn't work, I have other ideas."

Cole hesitated but reluctantly agreed, "Fine. I'll give it a shot. But let me make myself clear. If this doesn't work well, we'll drop the "couple" idea and do something else.”

Eight in the evening, Ariana was having dinner when she received a call from Ronald, the publicity department's director.

Ronald said in a very gentle tone, "Ariana, Tyler has been in the limelight recently.

The company has decided to focus on promoting him next. When that time comes, there may be some breaking news and scandals created by our opponents. You don't need to take any action. Let the company deal with it, okay?"

Ariana was surprised.

"The company plans on promoting Tyler? That is unexpected,” she exclaimed.

"No, it was the company's intention all along. It was only a matter of when we begin,” Ronald lied. He didn't dare to say that his superior pressured him to use more resources on Tyler's promotion.

No one knew why the higher-ups in the Anderson Group's headquarters had taken such a fancy to him.

Alas, Tyler must be a very lucky person.

"So, to avoid any unnecessary scandals in the next few days, we need to tighten Tyler's schedule. He must not be easily seen by the public," Ronald said.

“Okay, thanks for the heads-up. We'll be careful," Ariana agreed.

SJ Entertainment was quick to act. They had only informed her about boosting publicity for Tyler, and by midnight, many marketing accounts had begun releasing materials about Tyler.

The popularity of The Sky with Romance also continued to rise because of Tyler. His number of fans also grew larger and larger.

When the ninth episode was broadcasted, it had broken the viewership record of the Romance category on both platforms where it streamed.