Chapter: 587
“Gifford Natt, you are my crush from now on!"
“Send me ten dollars in private, and I'll send you a shower photo of Tyler."
“Get lost! The comment above was a lie. 1 am with Tyler now and he told me that in person."
“Perhaps Cole is from the south. Some of his powerful lines actually sound sweet and flirty."
"It seems that Sheila Lowell and Gifford Natt are a perfect match. They exude that beauty and beast type of energy. I just love it."
"Come on! Can't you guys be nicer and release all the episodes at once? This drama makes me laugh so much, I can't have enough of it."
“Why does the lead actor look so flustered and blushed when Gifford presses him against the wall as if to kiss him? Are there some secrets between these two actors?"
Ariana couldn't help laughing when she read the comments. What secrets did these fans think there could be between Cole and Tyler? The two were just bitter enemies.
Moreover, in the scene where Tyler pressed Cole against the wall, the two were actually quarreling. Cole always hated it whenever Tyler was around. Cole's face tumed red because of anger, not shyness!
Ariana was there when the scene was shot and she couldn't help but feel that Cole was childish and liked to quarrel. That was why some scenes seemed oddly funny.
Luckily, the audience seemed to enjoy this. Ariana then left the comments section and checked out the posts from the crew's official account.
To her surprise, all ads and marketing videos were solely about Cole. This was obviously part of SJ Entertainment's business strategy. After all, SJ Entertainment had invested a lot in the drama and they were willing to spend even more money if it meant a greater retum on investment.
Ariana was shocked to see that Tyler was not mentioned in the promotion, as if he was not an artist of SJ Entertainment.
She was furious. The publicity department of SJ Entertainment intentionally sidelined Tyler.
However, no matter what marketing strategy SJ Entertainment used, outside of the online reviews it bought, all of the comments on Cole's acting were offensive, to say the least.
The truth was plain and simple; Cole's performance in this drama was clearly not as good as Tyler's.
It would be better for Cole to keep a low profile in this situation. Why did they stubbornly put Cole on the hot search list? They even forced unnecessary updates like the fact that he dyed his hair! This would only leave a bad impression on most of the Internet users.
Ariana was speechless. She took a screenshot of the hashtags about Cole, as well as the netizens' comments, and sent them to Theodore with the following words, "Mr. Anderson, don't you think your company's publicity department need to be revamped?"
SJ Entertainment's publicity department was crowded with many people coming and going. Everyone there was very busy.
Dressed in a royal blue silk suit, Donna drank coffee in the department director's office.