Everyone knew that Mia had a Large global fan base so it made sense to praise her if you wanted to attract more attention.

This was a test of who was the best at flattery.

Flattering Mia meant getting her fans on your side. This would have a positive impact on their own follower count.

Even if they didn't benefit with a higher follower count, at least they weren't upsetting anyone by flattering Mia.

They continued singing their praises.